Case Study: XBD PAY

Client Overview

Client: XBD PAY
Industry: Payment Solutions
Service Provided by FlowConverts: Lead Generation, Social Media Management, Paid Ads (Google, Facebook, Instagram), and Organic Content Strategy

Client Needs

XBD PAY launched a new business website and required a robust strategy to generate high-quality leads for their sales team. Despite their industry expertise, XBD PAY struggled with a lack of marketing direction and inefficient lead acquisition methods, relying heavily on cold outreach through LinkedIn. They needed a comprehensive marketing solution to improve lead generation and streamline their sales process.

Challenges

Before partnering with FlowConverts, XBD PAY faced several challenges:

• Lack of a clear marketing strategy: Previous efforts failed to consistently generate high-quality leads.
• Underperforming sales processes: The sales team struggled with low conversion rates due to the arduous process of cold-calling and manual outreach.
• Stagnant lead flow: With fewer than 100 website visitors per month and no online conversions, XBD PAY's growth was stagnant.
• Micromanagement burden: Leadership felt overwhelmed by having to constantly monitor the marketing and sales processes, with little clarity on how to improve results.

FlowConverts’ Approach

FlowConverts worked closely with XBD PAY to overhaul their marketing strategy and implement a streamlined lead generation system. Our key actions included:

• Landing Page Optimisation: We developed custom landing pages optimised for conversions, drastically increasing user engagement compared to their previous setup.
• Ad Campaign Setup and Optimisation: Using our proprietary AI-driven tools, we launched targeted ad campaigns on Google, Facebook, and Instagram. These campaigns focused on XBD PAY’s ideal customer profiles, ensuring the most relevant audiences were reached.
• Funnel Optimisation: We fine-tuned every step of the customer journey to maximise lead conversion. This included running A/B tests, refining ad copy, and adjusting audience targeting.
• Video Content Marketing: We produced a powerful video testimonial from an XBD PAY customer and leveraged it as a central element in our ads. This added credibility and built trust with potential leads.
• Social Media Content Management: In addition to paid advertising, FlowConverts managed XBD PAY’s organic content across TikTok, LinkedIn, Instagram, Facebook, YouTube, and X.com, ensuring a consistent and engaging brand presence.

Results

FlowConverts delivered impressive results within the first three weeks after launch:

• High-Quality Leads at Minimal Cost:
  • In just the first three weeks, XBD PAY spent less than £386.16 and secured a client contract worth £30,000.
  • The average cost per click (CPC) was optimised to £0.33, demonstrating the efficiency of the campaign in driving traffic and conversions.
• Rapid Increase in Conversions:
  • Over the first 1,000 clicks, we generated 2,710 conversions with a total ad spend of just £1,220.
  • The landing page, previously generating no leads, became a major conversion tool. The average value per conversion was £10,000, bringing exceptional ROI to XBD PAY.
• Significant Improvements in Website Performance:
  • Within weeks, the website transitioned from less than 100 visitors to thousands of highly engaged prospects, significantly alleviating the pressure on the sales team’s manual outreach efforts.
• Cost Efficiency in Conversions:
  • Overall, the cost per conversion was reduced to £0.80, showcasing the success of our funnel optimisation and targeting strategy.

Testimonial

"FlowConverts has been a game-changer for XBD PAY. Their strategic approach transformed our business. Within weeks, we went from struggling to generate any online leads to securing contracts worth tens of thousands of pounds. Their ability to blend data-driven ad campaigns with creative content like video testimonials is truly impressive."
— Head of Brand, XBD PAY

Conclusion

With FlowConverts, XBD PAY transformed its marketing and sales process from slow and inefficient to highly effective and scalable. Through our AI-driven ad optimisation, landing page expertise, and social media strategy, XBD PAY was able to secure substantial contracts while reducing lead generation costs.

For businesses seeking similar results, FlowConverts provides the expertise, tools, and strategy to boost lead generation and maximise ROI.

Interested in boosting your business leads?
Visit flowconverts.com and learn how we can help.

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