Client: Akoussa Group  

Industry: Beauty, Cosmetics, and Luxury Brand Distribution  

Project Type: Corporate Website Design, On-Page SEO

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Akoussa Group

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Akoussa Group invites beauty, cosmetic, and perfume brands to collaborate and become part of a beauty distribution network that is deeply integrated into the African market. Specialising in retail, duty-free, e-commerce, and ship chandling services, Akoussa provides a one-stop-shop for premium brands looking to expand their reach across the continent.

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Highlight:  

- Website completed in 3-7 days  

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Win:  

- Generated new business worth over £200k  

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Results:  

- Achieved a 50% increase in lead generation  

- 35% decrease in bounce rate  

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Industry:  

- Ecommerce  

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Services Provided:  

- Web Design  

- On-Page SEO  

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Project Goals

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The core objectives of this project included:

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- Designing a modern, sleek website that communicates the luxury status of Akoussa’s partnered brands.

- Implementing conversion-optimised features, such as a prominent call-to-action (Book Your Free Strategy Call), aimed at increasing lead generation and client engagement.

- Enhancing the website’s SEO structure, with a focus on on-page optimisation to improve search rankings in both English and French.

- Highlighting the trusted relationships Akoussa has built with global brands like Valentino, Hermès, and Versace, ensuring credibility and prestige in their digital presence.

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Key Features

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1. Ecommerce-Focused Design:  

   The site was crafted with luxury ecommerce in mind, balancing a high-end aesthetic with practical elements to guide users through Akoussa’s services. The header image features a warm, approachable business professional, drawing attention to the ease of collaboration.

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2. Bilingual Support:  

   Visitors can navigate seamlessly between English and French, ensuring the website is accessible to both local and international partners. 

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3. Lead Generation Focus:  

   The prominent call-to-action button, placed at the top of the homepage, invites visitors to book a free strategy call, directly boosting lead conversion rates.

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4. Dynamic Business Metrics:  

   Success metrics (50% increase in leads, 35% decrease in bounce rate) are prominently displayed in the header to establish trust and showcase the tangible benefits of working with Akoussa.

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5. SEO Optimised:  

   We implemented comprehensive on-page SEO strategies to ensure that Akoussa Group ranks for relevant keywords in the beauty and luxury distribution sector across Africa.

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Project Outcomes

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1. Significant Business Growth:  

   The redesigned site contributed directly to generating over £200k in new business, marking a major win for Akoussa’s market penetration strategy.

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2. Improved User Experience:  

   With a reduction in bounce rate by 35%, the site’s intuitive design and seamless navigation encouraged visitors to engage more deeply with the content.

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3. Enhanced Visibility & Reach:  

   The combination of web design and on-page SEO has resulted in 50% increased lead generation, significantly improving Akoussa’s ability to attract new partners and clients.

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Technical Specifications

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- Platform: Webflow

- Languages: English and French.

- Analytics: Google Analytics integration to track user interactions and conversions.

- Security: Advanced SSL and firewall protections for secure browsing.

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Client Testimonial

_"The FlowConverts team delivered beyond our expectations. The website not only looks beautiful but has become a key part of our business strategy. We’ve already seen a significant uptick in leads and new business. Their attention to detail in both design and SEO was top-notch."_  

— Akoussa Group CEO

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Explore the Site

Website: www.akoussagroup.com 

Launch Date: October 2024  

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