The Evergreen Funnel To Get 5-10 Qualified Sales Calls A Day

The Evergreen Funnel: Your Secret Weapon for Consistent Lead Generation

Welcome to The Evergreen Funnel, your business’s new best friend. Forget about the never-ending chase for leads. This funnel is the reliable mate who always shows up on time, brings the snacks, and keeps the conversation flowing – all while you sit back, relax, and watch your calendar fill up with quality sales calls.

Keep reading if you’re tired of running in circles with your lead generation. We’re about to dive into a lead generation system that works smarter, not harder – and delivers the goods while you catch up on your Netflix queue.

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Why Most Lead Generation Systems Are as Useful as a Chocolate Fireguard

Let’s be honest – traditional marketing methods are like trying to catch rain with a sieve. They’re outdated, inefficient, and often leave you more frustrated than fulfilled. Consumers today are more sceptical than ever, and if you’re still relying on cold calls, generic emails, or those tired old webinars, you’re missing the boat.

Here’s what’s not working:

• Cold Outreach: It’s about as welcome as a call from your ex. It’s intrusive, off-putting, and nobody’s buying it (literally).
• Free Consultations & Webinars: Everyone offers them. They’ve become the default, and frankly, they’re more boring than watching paint dry.
• One-Way Funnels: They’re like a one-sided conversation. You’re doing all the talking, and your prospects are tuning out.

But don’t worry, we’re not here just to moan. We’re here to show you a better way.

Enter The Evergreen Funnel: The Lead Gen Machine That Works While You Nap

The Evergreen Funnel is the marketing equivalent of having your cake and eating it too. It’s designed to systematically build trust with your prospects long before they ever pick up the phone. By the time they’re on a call, they’re already half-sold. Your job? Just close the deal.

Why The Evergreen Funnel is Different:

1. Trust is Everything: Ever heard of the “7-11-4 rule”? It’s not a new band – it’s the secret sauce. Prospects need about 7 hours of content, across 11 touchpoints, in at least 4 different locations before they’re ready to buy. More exposure equals more trust. More trust equals more sales.
2. Systematic and Ethical: Unlike those sleazy tactics that make you feel like you need a shower, The Evergreen Funnel nurtures prospects with care. By the time they book a call, they’re already thinking, “Where do I sign?”
3. Scalable and Sustainable: This isn’t some rickety contraption that needs constant tweaking. As your business grows, so does the funnel – smoothly and effortlessly.

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How The Evergreen Funnel Works: A Step-by-Step Guide

Step 1: Foundational Copy – The Funnel’s DNA

Before you start churning out content, you need to get your message spot-on. This is your foundational copy – the bedrock of your entire funnel.

• Know Your Avatar: Understand your ideal customer inside and out. What are their goals, their nightmares, their secret desires? This isn’t guesswork; it’s your blueprint.
• Craft Your Campaign Messaging: This is the heart of your messaging. Why should people care about what you do? What makes your offer irresistible? Nail this, and the rest is a walk in the park.

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Step 2: Top of Funnel (TOFU) – Bringing Them Into Your World

With your messaging on point, it’s time to reel in those leads.

• Collaborations: Get featured in front of other people’s audiences – whether it’s on podcasts, joint ventures, or guest blogs. It’s like borrowing their street cred while building your own.
• Discovery Ads: Use YouTube ads to introduce your content to the right people. These ads are more educational than salesy, which is what makes them so effective.
• Short-Form Content: Use Reels, Shorts, and TikToks to catch attention. Then, direct them to your YouTube channel for the real magic or we direct them to a valuable lead magnet using comments to engage with our ideal customers.

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See a video example here: https://www.instagram.com/p/C-S7yMPKHFj/

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Step 3: Middle of Funnel (MOFU) – Turning Interest Into Action

Now that you’ve caught their eye, it’s time to nurture that budding interest.

• YouTube Channel Hub: Your YouTube channel becomes the hub where your prospects spend those crucial 7 hours. Think of it as a carefully curated experience designed to build trust. Leverage playlists to help educate your ideal clients on what you can do and how you can help them.
• Lead Magnets: Offer value in exchange for contact details – be it a free guide, a mini-course, or something else. The goal is to turn viewers into leads. We ensure we solve our ideal customer's problems and let your lead magnet do all the talking. Remember its simple we map out each problem and create lead magnets to solve each specific problem they have.
• Video Sales Letters (VSLs): These are your digital salespeople working round the clock to convert viewers into leads.

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Step 4: Bottom of Funnel (BOFU) – Closing the Deal

By now, your prospects are warm and ready to buy.

• Booking Pages: Drive them to a page where they can book a call with your team. Make sure there’s a qualification process to keep time-wasters out.
• Nurture Sequences: Keep them engaged after they book with targeted content that reaffirms their decision to work with you.

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Step 5: The Follow-Up That Seals the Deal

Even if they don’t close on the first call, don’t sweat it. The follow-up process is where the magic happens.

• Personalised Follow-Up: Send them a tailored message or content that addresses their specific concerns.
• Re-Offer Sequence: Some people just need a bit more time. Keep them in the loop with offers and incentives to nudge them over the line.
• Data Analytics: Then make sure to use your data analytics tools to help you make data informed decisions and improve your funnel for higher conversions.

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What Can You Expect with The Evergreen Funnel?

With The Evergreen Funnel, you’re not just setting up a lead generation system – you’re building a brand, creating trust, and positioning your business as the go-to expert in your industry.

Here’s what you’ll get:

• More Qualified Leads: No more tyre-kickers. Your calendar will be filled with prospects who are genuinely interested in what you have to offer.
• Higher Conversion Rates: By the time you get on a call, they’re already half-sold. Your close rates will skyrocket.
• Scalability: The system grows with you. As your business expands, The Evergreen Funnel keeps delivering, without needing constant adjustments.

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Ready to Build Your Evergreen Funnel?

So, what’s the hold-up? If you’re tired of inconsistent leads and want a system that works while you sleep, it’s time to build your Evergreen Funnel.

Click the link below to book a call with us, and let’s get started on creating a lead generation system that will transform your business.

Remember, The Evergreen Funnel isn’t just a strategy – it’s a game-changer. It’s about working smarter, not harder. It’s about building a business that works for you, not the other way around.

And if that doesn’t get you excited, well, you might need to check your pulse.

Let’s make this happen.

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