Iridium Law: a Webflow migration that turned a website into a lead engine
A WordPress-to-Webflow migration and redesign for a London law firm, delivering 23.5% more leads site-wide.
+23.5%
new leads site-wide
40%
faster page loads
+30%
user engagement
Iridium Law is a boutique London firm covering corporate law, commercial disputes, consumer claims and debt recovery, with over 30 years of combined legal experience. Their WordPress site was slow, dated and hard to maintain - a liability in a sector where credibility is everything. We migrated the firm to Webflow, redesigned every page and rebuilt the site around the enquiries it needed to win.
The challenge
For a law firm, the website is the first credibility check. Prospective clients researching corporate disputes or debt recovery arrive with high stakes and low patience, and they judge the firm on how the site looks, loads and reads before they ever pick up the phone.
Iridium Law's WordPress site was working against them on all three counts. Pages loaded slowly, the design had fallen behind the firm's actual standing, and the content structure made it hard for both visitors and search engines to find the right service. Updates required developer time the firm did not want to keep paying for.
The brief: modernise the platform without a single day of downtime, protect the search rankings the firm already held, and turn the site from a static brochure into a measurable source of new instructions.
What we built
We migrated the entire site from WordPress to Webflow, redirect map included, so no existing ranking or bookmarked URL was lost in the move. Webflow removed the plugin maintenance burden entirely and gave the firm's own team a visual editor they could safely update without touching code.
The redesign rebuilt every template around a clean, confident aesthetic that matches how a modern London firm should present: clear service pages, plain-English copy structure, and prominent, low-friction contact points on every route through the site.
Alongside the rebuild we implemented on-page SEO across every service page and created new dedicated landing pages for the firm's highest-value practice areas, each one built to rank for its own search intent and convert on its own merits.
The details that made the difference
Zero-loss platform migration
Full WordPress-to-Webflow migration with a complete redirect map, preserving every existing URL, ranking signal and inbound link the firm had earned.
Redesigned for credibility
Every template rebuilt with a modern, professional aesthetic and a navigation structure that gets a visitor from any page to an enquiry in two clicks.
SEO built into every page
On-page SEO implemented across the full site, plus new landing pages for key practice areas that generated a 12.5% lead increase on their own.
Performance as a feature
Page load times cut by 40%, with mobile responsiveness rebuilt from the ground up rather than patched on.
The numbers after launch
+23.5%
increase in new leads site-wide
+12.5%
leads from the new landing pages
40%
faster page load times
+30%
increase in user engagement
Measured after the February 2024 launch, with a notable organic traffic boost across the firm's key service pages.
“We were thoroughly impressed with the migration and redesign of our website. The new Webflow site is not only faster but has improved the way we connect with clients. The team at FlowConverts made the entire process seamless.”
New projects · Autumn 2026
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